Creativity and sustainability in food context

"How can we leverage immersive experiences to ignite sustainable food behaviours among consumers?"

The Food Experience Lab recently played host to 15 brilliant Communication Design students from Duesseldorf University of Applied Sciences, as part of the Immersive Storytelling course. 

Challenge to ignite sustainable food behaviour

For two weeks, these creative minds dived into the challenge: "How can we leverage immersive experiences to ignite sustainable food behaviours among consumers?"

What emerged were three groundbreaking approaches from three dynamic groups:

• Visual Illustration: A completely illustrated visual journey through the lifecycle of food.
• AI Infusion: Using generative AI to celebrate the diversity and flavours of local ingredients.
• Narrative Design: A captivating narrative, confronting us with the transformation of expired food in consumer households.

This collaboration marks a promising first step in cross-disciplinary exploration bringing students together at the intersection of creativity and sustainability in the food context. The next edition will focus on the aim to merge hospitality and food service perspectives with design expertise to tackle wicked problems in our industry. 

The Food Experience Lab

The Food Experience Lab plays an important role in the research done by the research centre Future of Food. It is an environment that brings people together to explore the next step in food experiences. It embodies a playground for innovation. The research centre embraces technology such as immersive technologies, 3D food printers, and physiological measurement devices, to imagine, prototype and test future food experiences that are sustainable and valuable for directly or indirectly impacted stakeholders. 

Are you inspired by our researches and do you want to experience these yourself or with colleagues? The Food Experience Lab is available for rent!